Wednesday, November 26, 2008

Babycapes wins iParenting Media Award

Babycapes—Innovative Outerwear for Little Ones has won an iParenting Media Award in the Safety Category for its patent-pending design that makes traveling in a vehicle with infants and small children easier and safer., a Disney Internet Group media property, is a premier media site focused on parents. The award-winning network includes more than 40 websites devoted to the entire family lifecycle and Points on Parenting radio show.

Babycapes are produced in West Virginia by Martinsburg-based Babycapes LLC, owned and operated by local businesswomen Elizabeth Hostler and Suzi Crowder. Babycapes combine the best aspects of a blanket, coat and bunting while eliminating the drawbacks associated with all three. It’s unique, patent-pending design allows parents to transition babies and small children from house to car seat to stroller or front carrier without unbundling or interfering with the security of the harness straps, as federal safety guidelines instruct.

“We are thrilled to receive this honor,” said Hostler, who created the initial garment after learning that strapping her own daughter, Andy, into her car seat over a bulky coat put her at greater risk in the event of an accident. “Babycapes has made our lives easier and our children safer and we are on a mission to bring it to parents everywhere.”

As part of the iParenting Media Award process, three outside reviews were performed on Babycapes, including a licensed childcare facility/school, a child safety expert and a parent. One product tester stated Babycapes was “so easy to put on…Love the convenience, and it’s so nice to adjust all kids car seats to them without puffy coats. Really keeps them warm.”

In addition to the outside reviewers, Babycapes was evaluated by the iParenting Media Awards Executive Committee and is now considered an iParenting Media Awards award-winning vendor.

Babycapes are available for purchase at and at select retailers. One size fits newborns to preschoolers. Babycapes are available in a variety of luxurious, machine-washable fabrics to suit all climates.

For more information call 304-582-8070 or email

No comments: