Wednesday, November 26, 2008

Babycapes wins iParenting Media Award

Babycapes—Innovative Outerwear for Little Ones has won an iParenting Media Award in the Safety Category for its patent-pending design that makes traveling in a vehicle with infants and small children easier and safer., a Disney Internet Group media property, is a premier media site focused on parents. The award-winning network includes more than 40 websites devoted to the entire family lifecycle and Points on Parenting radio show.

Babycapes are produced in West Virginia by Martinsburg-based Babycapes LLC, owned and operated by local businesswomen Elizabeth Hostler and Suzi Crowder. Babycapes combine the best aspects of a blanket, coat and bunting while eliminating the drawbacks associated with all three. It’s unique, patent-pending design allows parents to transition babies and small children from house to car seat to stroller or front carrier without unbundling or interfering with the security of the harness straps, as federal safety guidelines instruct.

“We are thrilled to receive this honor,” said Hostler, who created the initial garment after learning that strapping her own daughter, Andy, into her car seat over a bulky coat put her at greater risk in the event of an accident. “Babycapes has made our lives easier and our children safer and we are on a mission to bring it to parents everywhere.”

As part of the iParenting Media Award process, three outside reviews were performed on Babycapes, including a licensed childcare facility/school, a child safety expert and a parent. One product tester stated Babycapes was “so easy to put on…Love the convenience, and it’s so nice to adjust all kids car seats to them without puffy coats. Really keeps them warm.”

In addition to the outside reviewers, Babycapes was evaluated by the iParenting Media Awards Executive Committee and is now considered an iParenting Media Awards award-winning vendor.

Babycapes are available for purchase at and at select retailers. One size fits newborns to preschoolers. Babycapes are available in a variety of luxurious, machine-washable fabrics to suit all climates.

For more information call 304-582-8070 or email

Thursday, November 20, 2008

Lots of good stuff!!!

There are a lot of wonderful things on the horizon for Babycapes! In the next two weeks, Babycapes will be featured in Orca Communications' Best Products for Children Media Guide. The promotion will run for three months, during that time, Elizabeth and I will be making sure that our hair is immaculate and that we are well-rested for any subsequent television appearances resulting from the campaign--wouldn't that be great?

Additionally, we recently found out that Babycapes has won an iParenting Media Award in the Safety Category for its functionality and innovative design that allows parents to snugly strap their children in their car seats underneath the cape, keeping them warm, comfortable and, most importantly, safe.

Babycapes soon will grace the pages of Tot Trends Weekly--we sent them a sample cape a few weeks ago and it was welcomed with rave reviews. They publish theme-based issues and will notify us a week in advance of publication. A number of other blogs and websites will be hosting reviews and giveaways in the next couple of weeks. We will let you know when and where those are taking place so you can enter a chance to win a luxurious and practical Babycapes!

My little Babycapes Girl is demanding my attention at the moment, so that's all for now!

Tuesday, November 4, 2008

Babycapes giveaway on Southern Mamas

We have teamed up with Anne Hart from to giveaway a Blue Sherpa Suede Babycape, but this time there is a quiz involved. Visit Southern Mamas, read the review, and you wil be asked a question about car seat safety. The answer can be found on on the "Safety" page. You then need to email the answer to You do need to be a subscriber to enter, but signing up is easy as Anne has provided a link within the article.

Deadline for entries is 9 p.m. EST this Thursday, Nov. 6.