Friday, December 26, 2008

Babycapes article featured in Hagerstown Herald-Mail

The Hagerstown Herald-Mail recently ran the press release we wrote about Babycapes winning an iParenting Media Award. My Mom called me last Sunday to let me know that we had made the paper. Of course, I knew about it, as Elizabeth had forwarded the release to a friend of hers who writes for the Herald-Mail, but what we didn't know was that they ran almost the entire release verbatim (with just a quote removed) and they also featured a picture! We figured it would be put in the business briefs section, but we got a nice little chunk of the Money page. A couple of other people who have been monitoring our rise to fame called to let us know they saw the piece, as well! Once again, thanks to our family and friends for their continued support!

Wednesday, November 26, 2008

Babycapes wins iParenting Media Award

Babycapes—Innovative Outerwear for Little Ones has won an iParenting Media Award in the Safety Category for its patent-pending design that makes traveling in a vehicle with infants and small children easier and safer., a Disney Internet Group media property, is a premier media site focused on parents. The award-winning network includes more than 40 websites devoted to the entire family lifecycle and Points on Parenting radio show.

Babycapes are produced in West Virginia by Martinsburg-based Babycapes LLC, owned and operated by local businesswomen Elizabeth Hostler and Suzi Crowder. Babycapes combine the best aspects of a blanket, coat and bunting while eliminating the drawbacks associated with all three. It’s unique, patent-pending design allows parents to transition babies and small children from house to car seat to stroller or front carrier without unbundling or interfering with the security of the harness straps, as federal safety guidelines instruct.

“We are thrilled to receive this honor,” said Hostler, who created the initial garment after learning that strapping her own daughter, Andy, into her car seat over a bulky coat put her at greater risk in the event of an accident. “Babycapes has made our lives easier and our children safer and we are on a mission to bring it to parents everywhere.”

As part of the iParenting Media Award process, three outside reviews were performed on Babycapes, including a licensed childcare facility/school, a child safety expert and a parent. One product tester stated Babycapes was “so easy to put on…Love the convenience, and it’s so nice to adjust all kids car seats to them without puffy coats. Really keeps them warm.”

In addition to the outside reviewers, Babycapes was evaluated by the iParenting Media Awards Executive Committee and is now considered an iParenting Media Awards award-winning vendor.

Babycapes are available for purchase at and at select retailers. One size fits newborns to preschoolers. Babycapes are available in a variety of luxurious, machine-washable fabrics to suit all climates.

For more information call 304-582-8070 or email

Thursday, November 20, 2008

Lots of good stuff!!!

There are a lot of wonderful things on the horizon for Babycapes! In the next two weeks, Babycapes will be featured in Orca Communications' Best Products for Children Media Guide. The promotion will run for three months, during that time, Elizabeth and I will be making sure that our hair is immaculate and that we are well-rested for any subsequent television appearances resulting from the campaign--wouldn't that be great?

Additionally, we recently found out that Babycapes has won an iParenting Media Award in the Safety Category for its functionality and innovative design that allows parents to snugly strap their children in their car seats underneath the cape, keeping them warm, comfortable and, most importantly, safe.

Babycapes soon will grace the pages of Tot Trends Weekly--we sent them a sample cape a few weeks ago and it was welcomed with rave reviews. They publish theme-based issues and will notify us a week in advance of publication. A number of other blogs and websites will be hosting reviews and giveaways in the next couple of weeks. We will let you know when and where those are taking place so you can enter a chance to win a luxurious and practical Babycapes!

My little Babycapes Girl is demanding my attention at the moment, so that's all for now!

Tuesday, November 4, 2008

Babycapes giveaway on Southern Mamas

We have teamed up with Anne Hart from to giveaway a Blue Sherpa Suede Babycape, but this time there is a quiz involved. Visit Southern Mamas, read the review, and you wil be asked a question about car seat safety. The answer can be found on on the "Safety" page. You then need to email the answer to You do need to be a subscriber to enter, but signing up is easy as Anne has provided a link within the article.

Deadline for entries is 9 p.m. EST this Thursday, Nov. 6.

Wednesday, October 29, 2008

Babycapes review and giveaway on Hip Mama's Place

We have teamed up with Jocelyn from Hip Mama's Place to do another product review and giveaway. Same rules apply: visit her blog, read the review and contest rules, then go to our retail site, look at all of the styles we have to offer and then go back to Hip Mama's Place, leave a comment about Babycapes and you'll be entered to win a Mint Green Sherpa Suede Babycape. Contest ends on Saturday, Nov. 1 at midnight, EST. Good luck!

Also, we have been getting SO MANY requests to do product reviews and giveaways from lots of blogging mamas out there. We really wish we could oblige everyone, but we've already given so many capes away. We have hired a new publicist who is going to take over all of our marketing and who will be handling these requests in the future. She has advised us to scale back on the giveaways for a while; however, if you really want to get your hands on one of these gems, we can give you a discount on the purchase of a Babycape if you want to write a review. Just email us at and we can discuss the particulars.

Sunday, October 19, 2008

Thanks for setting up our blog, Suzi! More fun for all!

Babycapes Giveaway on

Yes, it's true, another opportunity to win a Babycape--this time from blogging giant Janice wrote the sweetest review and included the most darling photographs of her youngest, Olivia, in an embroidered pink sherpa suede Babycape.

To enter to win, just visit 5MinutesforMom and write a comment about Babycapes--it's that easy! The contest ends Nov. 8. As an added bonus, we are offering a bonus to 5MinutesforMom readers, just enter the the code "5 Minutes for Mom" in the comments section at checkout on BabycapesOnline and you will receive a free hat, valued at $18. This offer is good through the end of November with your Babycapes purchase.

Uh, Donny...did you forget about us?

So, after Elizabeth and I sent out a blast email to just about everyone we know asking them to watch CNBC's "The Big Idea with Donny Deutsch" last night, the show with our segment did not air! Bummer!

We had so much fun in D.C. the other day!

We arrived at noon and were welcomed by Stephen Clark, President of Liveshots DC. Stephen was so nice to us! He took us to a waiting room and brought us ginger ale for our nervous tummies and offered us cookies and biscotti. He asked about Babycapes, and was genuinely interested in the product and our story.

The studio was beautiful and was housed in the same building as the Washington bureaus of NBC, Fox News and CNN, to name a few of the biggies. After about a half hour, Elizabeth was taken back to have her makeup done and then we played The Waiting Game for about an hour-and-a-half. Finally, Elizabeth (I'm now going to refer to her as "E") was taken into the studio for filming and I got to watch everything on a lovely flat screen TV in the waiting room. Shauna Tesser, one of the producers, came on speaker and was giving E some suggestions for doing her 30-second pitch. Shauna knew all about the product and told E that she would be pitching her idea to Donny and an angel investor--okay, we weren't looking for an angel investor, but as long as Babycapes gets exposure, what the heck!

I'm not going to tell you what happened, except to say that Elizabeth did a great job of pitching Babycapes--I am so proud of her! She had been rehearsing her pitch and wound up switching it up at the last minute because of Shauna's suggestions. Hopefully, the show will air tonight. I checked the website and they have not listed the guests for tonight's show, so we may know later on today.

I'm kind of glad the segment didn't run last night because Jim Cramer of "Mad Money" was on and he was really depressing--kept telling everyone to move back in with their parents...I wouldn't mind that, Mom runs her home like a Bed and Breakfast...

So, sorry for the confusion everybody. We may be calling on you to vote again, as there will be an online poll of which of the three products pitched was the best--we, of course, believe it's Babycapes, but feel free to judge for yourself!

Babycapes heading to D.C. to be on "The Big Idea with Donny Deutsch"

I'm so excited! We got the call from the producers of CNBC's "The Big Idea with Donny Deutsch" to go down to D.C. today and film a segment on Babycapes for the show which will air tomorrow night!

I'm trying to wolf down a sandwich and am hoping that it doesn't come back up! We have been working so hard for this!! This could be the Big Break we have been waiting for! Elizabeth and I so believe in this wonderful product and this is a tremendous opportunity for us to make some money for our families!!! Who would have thought a chance meeting in a consignment store would lead to this wonderful product, burgeoning business and a great friendship?

Keep your fingers crossed for us!!!! We'll keep you posted!!!

Babycapes giveaway on

We have partnered with the ladies at to give away a luxurious Babycape. (At right, is my little Carly in her cape--she LOVES her Babycape!)

To enter, visit our retail site at, look at all of the beautiful styles we have to offer, then go to, read the contest rules and leave a comment about Babycapes. There also are plenty of chances to earn extra entries by blogging or twittering about the contest.

This is your chance to keep your little one warm, stylin', comfortable and safe while traveling this winter. Contest ends October 23! So what are you waiting for?

Vote for Babycapes on

Babycapes LLC is a contestant in 2008 StartUpNation Home-Based Business Competition in the Glamorous and Innovative Product categories! My partner, Elizabeth, and I have been working so hard on this product for more than a year now and would really love your support—plus we would love to win this award!

If you have a moment, please visit and cast your vote. All you have to do is click on the “Vote” button and we’re good-to-go!

Also, we’re putting the finishing touches on our brand-new website: --it’s not quite finished, but should be complete by the end of this week.

Please forward this to anyone and everyone you know, ask them to vote, and help a couple WV moms reach their goal of making Babycapes a household name and help turn us into Godzillionaires!!!!

Vote and vote often! You can vote once a day!

Thanks in advance for your support!

WV moms combat bulky coats with innovative outerwear: Babycapes

No responsible parent would ever knowingly put their child in harm’s way while traveling in a vehicle, but this winter, many parents will do just that merely by dressing their children for cold weather.

Martinsburg, WV, mom, Elizabeth Hostler, was shocked to learn that she was putting her daughter, Andy, at risk every time she put her into her infant seat.

“You want your child to be warm and comfortable, but, most importantly, you want them to be safe,” said Hostler, who also has a seven-year-old son. “Every time I went to put Andy in her car seat during the winter it turned into a battle. She hated being confined to her seat in a heavy coat. When the car warmed up, Andy would just wail because she was so uncomfortable and helpless to do anything about it. What I didn’t realize was that she also was not safe.”

Hostler had read an article that children fastened into car seats over bulky garments could be at risk in a crash as the force of a collision could cause the coat to compress and actually eject the child from the seat.

The non-profit organization generally does not recommend a child wear a winter coat while in the car seat, since the car seat harness straps must remain tight on the child’s shoulders regardless of any clothing.

“I thought there had to be a better, safer way to travel with my children,” said Hostler.

With limited sewing skills, Hostler immediately began constructing a garment out of a fleece blanket. The goal was to provide protection from the cold, while keeping Andy comfortable and safe while strapped into her car seat or stroller.

The garment she created was much easier to put on and take off. Putting Andy in her car seat also became much easier, as Hostler could flip the garment to the side, adjust the straps and then drape the garment over the car seat. If Andy became too hot, Hostler could easily lift the garment off. Hostler also realized that Andy was more secure in her car seat since there was no bulky barrier between her and the harness straps.

Every place Hostler went with Andy and her “cape” people commented on the ingenuity of the garment, including Suzi Crowder, mother of three and owner of Suzi Homemaker Custom Embroidery, whose youngest daughter, Carly, is just a few weeks older than Andy. Crowder encouraged Hostler to obtain a patent for the garment. The two joined forces and together made several practical and innovative modifications, including a clever back opening and interior foot pocket, and that is how Babycapes began.

Babycapes are simple to put on or take off, even while holding a squirming child.

From your arms to the car, there is no need to remove Babycapes. In the car, babies can move freely. When the car warms up, Babycapes can be removed or replaced without unstrapping the child.

When you arrive at your destination, easily remove the child from her seat and place in stroller. The front cozy feature works as a bunting to cover up and protect wiggly toes. And Babycapes innovative design is great for babies in front carriers as well.

One size fits newborns to preschoolers. Babycapes are available in a variety of luxurious, machine-washable fabrics to suit all climates.

For more information email or visit