Showing posts with label Babycapes. Show all posts
Showing posts with label Babycapes. Show all posts

Thursday, March 26, 2009

Sale ends March 31

Our Big Sale will end Tuesday, March 31, so if you haven't already taken advantage of these unbelievably low prices you better act fast. Remember that if you buy now, your child still will fit into Babycapes next winter. Don't go through another winter struggling with car seat straps!

Some styles may not be available in the fall as we likely will have fewer design choices to keep our Consumer Product Safety Improvement Act (CPSIA) compliance testing costs in check.

Sunday, March 1, 2009

Victoria Recano of Entertainment Tonight, The Insider Loves Babycapes!


Photo courtesy Inda Reid /The Hot Moms Club.

We just received a wonderful "Thank You" note from Victoria Recano of Entertainment Tonight and The Insider. We gave her a Pink Sherpa Suede Babycape for her Celebrity Baby Shower sponsored by The Hot Moms Club and Fit Pregnancy.

Here is what she wrote: "Dear Elizabeth and Suzi - Thank you for the beautiful pink Babycape! It is gorgeous and everyone loves it! Your thoughtfulness is greatly appreciated and your adorable gift made the day extra special. Sincerely, Victoria"

We are happy to report that Victoria delivered her darling baby girl last Sunday! Congratulations!

Friday, January 30, 2009

Babycapes on 'Daytime'


Erin from The Mom Buzz just sent the link to the video clip from "Daytime" which aired on Jan. 20. Check it out here.

Thanks, Erin, for doing such a terric job presenting Babycapes! We might need to hire you as our spokesperson!

Sunday, January 25, 2009

How the CPSIA could affect Babycapes

A lot has been written around the blogosphere about the Consumer Product Safety Improvement Act (CPSIA), which was passed in August 2008 and will go into effect on Feb. 10 of this year. The law, although its intentions were good, could, in effect, wipe out an entire cottage industry in this country. Small businesses that produce/sell children's products (like Suzi Homemaker and Babycapes) are going to be required to implement extensive and expensive testing on all products that are used by children under the age of 12.

Among other things, the CPSIA bans lead and phthalates in children's products, mandates third party testing and certification, and requires manufacturers of all goods for children under the age of 12, to permanently label each item with a date and batch number.

I am not an expert on this law, but I am an expert on Babycapes. Rather than go on about how ill-conceived the CPSIA is (there are hundreds if not thousands of other bloggers and small business owners that have written about it--just Google "CPSIA" and you will be amazed at the public outcry), I am going to tell you a little bit about how this law will affect Babycapes.

First, a little background information...When Elizabeth and I set out to make this wonderful product more than two years ago, we both felt strongly about having it produced in the United States because of the stigma surrounding products being made in China. Even though we are paying three times as much per garment to sew it in the U.S., we felt it was important to keep production in this country and put Americans to work. Initially, we hired several seamstresses to produce the capes, but soon demand became so great that they could not keep up so we set out to find a sewing contractor to produce a large quantity of capes in a relatively short period of time. There are not many U.S. sewing contractors left, so it was quite a feat to find one that was relatively close by.

We purchase our luxurious Minky fabric from a wholesaler in North Carolina rather than purchase directly from Korea (where the fabric is produced, again, putting Americans to work), our snaps from an American-based notions supplier, and our labels are produced by an American company in Florida that also produces our hang tags. According to the CPSIA, it is not enough to obtain certificates of conformancy from these suppliers. Instead, we will be required to test a sample item from each lot of Babycapes, in each color and style, after complete assembly, and then the testing must be applied to each component (the fabric, the snaps, the labels, the hang tags and even the thread. Aside--I'm still trying to track down any instances of lead found in fabric or thread, but have had no luck thus far). Currently, we offer nine different styles of Babycapes and nine different styles of hats. Additionally, a new label will have to be added to each Babycape every production run providing the date and lot number. Those labels will need to be tested, too. That means 90+ different tests every production run.

And testing ain't cheap.

Not only does the law apply to future production runs, but to existing inventory as well. Although it has been amended slightly, the law initially stated that products that have not undergone testing will be considered contraband after February 10, 2009. According to the website Change.org, "It will be illegal to sell or give these items away to charities, and the government will require their destruction or permanent disposal, resulting in millions of tons of unnecessary waste, and placing an enormous strain on our landfills." (Can you imagine disposing of dozens of Babycapes at a landfill? I guarantee there will be renegade moms out there storming the trash piles, rescuing these precious garments before they hit the rubbish!) Rather than grandfathering in the testing requirements, existing inventory must comply with rigid standards, as well. So, again, more testing is necessary.

Not only is the testing expensive, it also is hard to come by as the number of certified testing facilities in the United States are few and far between--especially considering the sheer volume of children's products currently being offered in today's marketplace--all of which will need to be tested in order to show compliance with the new standards.

So what do we do? Cut down on the number of styles we produce, limiting choices for our customers? Jack up the prices to accommodate our testing bills? Take our business away from our U.S.-based sewing contractor and our American suppliers and give it to a factory in China or India because it will be less expensive to produce, padding our budgets a little to allow for ridiculous testing? The least attractive option would be to close our business completely, thereby throwing away the thousands of dollars we've invested bringing this wonderful product to market.

Our product was designed to keep babies and small children warm, comfortable, but most importantly, SAFE while traveling in car seats or strollers, do you really think we would use any supplies that would cause our children harm?


Please check out Goodies for Mom for a chance to win a Babycape and other wonderful handmade/mom-made products that will be adversely affected by this law.

Monday, January 5, 2009

All styles of Babycapes on sale--$10 off reg. price!!!



We are ringing in the New Year with a $10 off sale on all styles of Babycapes at BabycapesOnline.com. Sale prices will be in effect throughout the month of January, maybe longer. There's plenty of cold weather ahead of us this winter and now is the time to ensure that your child is warm, comfortable and, most importantly, safe, while traveling in a vehicle this winter.

Additionally, we have a number of "Factory Seconds" that have minor imperfections (such as an arm hole being slightly off or a skewed hem or skipped stitches) that we will be offering at deep discounts. While the functionality of these garments is the same, we can't, in good faith (as we are PERFECTIONISTS!), sell them at full retail price. So if you have been wanting a Babycape for a while, but have not wanted to spend the full retail price (even though the garment will last through several seasons), now is your chance. Just email sales@BabycapesOnline.com for a list of available colors and styles.

Wednesday, November 26, 2008

Babycapes wins iParenting Media Award


Babycapes—Innovative Outerwear for Little Ones has won an iParenting Media Award in the Safety Category for its patent-pending design that makes traveling in a vehicle with infants and small children easier and safer. iParenting.com, a Disney Internet Group media property, is a premier media site focused on parents. The award-winning network includes more than 40 websites devoted to the entire family lifecycle and Points on Parenting radio show.

Babycapes are produced in West Virginia by Martinsburg-based Babycapes LLC, owned and operated by local businesswomen Elizabeth Hostler and Suzi Crowder. Babycapes combine the best aspects of a blanket, coat and bunting while eliminating the drawbacks associated with all three. It’s unique, patent-pending design allows parents to transition babies and small children from house to car seat to stroller or front carrier without unbundling or interfering with the security of the harness straps, as federal safety guidelines instruct.

“We are thrilled to receive this honor,” said Hostler, who created the initial garment after learning that strapping her own daughter, Andy, into her car seat over a bulky coat put her at greater risk in the event of an accident. “Babycapes has made our lives easier and our children safer and we are on a mission to bring it to parents everywhere.”

As part of the iParenting Media Award process, three outside reviews were performed on Babycapes, including a licensed childcare facility/school, a child safety expert and a parent. One product tester stated Babycapes was “so easy to put on…Love the convenience, and it’s so nice to adjust all kids car seats to them without puffy coats. Really keeps them warm.”

In addition to the outside reviewers, Babycapes was evaluated by the iParenting Media Awards Executive Committee and is now considered an iParenting Media Awards award-winning vendor.

Babycapes are available for purchase at www.BabycapesOnline.com and at select retailers. One size fits newborns to preschoolers. Babycapes are available in a variety of luxurious, machine-washable fabrics to suit all climates.

For more information call 304-582-8070 or email babycapes@hughes.net.

Thursday, November 20, 2008

Lots of good stuff!!!

There are a lot of wonderful things on the horizon for Babycapes! In the next two weeks, Babycapes will be featured in Orca Communications' Best Products for Children Media Guide. The promotion will run for three months, during that time, Elizabeth and I will be making sure that our hair is immaculate and that we are well-rested for any subsequent television appearances resulting from the campaign--wouldn't that be great?

Additionally, we recently found out that Babycapes has won an iParenting Media Award in the Safety Category for its functionality and innovative design that allows parents to snugly strap their children in their car seats underneath the cape, keeping them warm, comfortable and, most importantly, safe.

Babycapes soon will grace the pages of Tot Trends Weekly--we sent them a sample cape a few weeks ago and it was welcomed with rave reviews. They publish theme-based issues and will notify us a week in advance of publication. A number of other blogs and websites will be hosting reviews and giveaways in the next couple of weeks. We will let you know when and where those are taking place so you can enter a chance to win a luxurious and practical Babycapes!

My little Babycapes Girl is demanding my attention at the moment, so that's all for now!

Sunday, October 19, 2008

Babycapes Giveaway on 5MinutesforMom.com


Yes, it's true, another opportunity to win a Babycape--this time from blogging giant 5MinutesforMom.com. Janice wrote the sweetest review and included the most darling photographs of her youngest, Olivia, in an embroidered pink sherpa suede Babycape.

To enter to win, just visit 5MinutesforMom and write a comment about Babycapes--it's that easy! The contest ends Nov. 8. As an added bonus, we are offering a bonus to 5MinutesforMom readers, just enter the the code "5 Minutes for Mom" in the comments section at checkout on BabycapesOnline and you will receive a free hat, valued at $18. This offer is good through the end of November with your Babycapes purchase.

Uh, Donny...did you forget about us?

So, after Elizabeth and I sent out a blast email to just about everyone we know asking them to watch CNBC's "The Big Idea with Donny Deutsch" last night, the show with our segment did not air! Bummer!

We had so much fun in D.C. the other day!

We arrived at noon and were welcomed by Stephen Clark, President of Liveshots DC. Stephen was so nice to us! He took us to a waiting room and brought us ginger ale for our nervous tummies and offered us cookies and biscotti. He asked about Babycapes, and was genuinely interested in the product and our story.

The studio was beautiful and was housed in the same building as the Washington bureaus of NBC, Fox News and CNN, to name a few of the biggies. After about a half hour, Elizabeth was taken back to have her makeup done and then we played The Waiting Game for about an hour-and-a-half. Finally, Elizabeth (I'm now going to refer to her as "E") was taken into the studio for filming and I got to watch everything on a lovely flat screen TV in the waiting room. Shauna Tesser, one of the producers, came on speaker and was giving E some suggestions for doing her 30-second pitch. Shauna knew all about the product and told E that she would be pitching her idea to Donny and an angel investor--okay, we weren't looking for an angel investor, but as long as Babycapes gets exposure, what the heck!

I'm not going to tell you what happened, except to say that Elizabeth did a great job of pitching Babycapes--I am so proud of her! She had been rehearsing her pitch and wound up switching it up at the last minute because of Shauna's suggestions. Hopefully, the show will air tonight. I checked the website and they have not listed the guests for tonight's show, so we may know later on today.

I'm kind of glad the segment didn't run last night because Jim Cramer of "Mad Money" was on and he was really depressing--kept telling everyone to move back in with their parents...I wouldn't mind that, Mom runs her home like a Bed and Breakfast...

So, sorry for the confusion everybody. We may be calling on you to vote again, as there will be an online poll of which of the three products pitched was the best--we, of course, believe it's Babycapes, but feel free to judge for yourself!

Babycapes heading to D.C. to be on "The Big Idea with Donny Deutsch"

I'm so excited! We got the call from the producers of CNBC's "The Big Idea with Donny Deutsch" to go down to D.C. today and film a segment on Babycapes for the show which will air tomorrow night!

I'm trying to wolf down a sandwich and am hoping that it doesn't come back up! We have been working so hard for this!! This could be the Big Break we have been waiting for! Elizabeth and I so believe in this wonderful product and this is a tremendous opportunity for us to make some money for our families!!! Who would have thought a chance meeting in a consignment store would lead to this wonderful product, burgeoning business and a great friendship?

Keep your fingers crossed for us!!!! We'll keep you posted!!!

Vote for Babycapes on StartUpNation.com

Babycapes LLC is a contestant in 2008 StartUpNation Home-Based Business Competition in the Glamorous and Innovative Product categories! My partner, Elizabeth, and I have been working so hard on this product for more than a year now and would really love your support—plus we would love to win this award!

If you have a moment, please visit StartUpNation.com and cast your vote. All you have to do is click on the “Vote” button and we’re good-to-go!

Also, we’re putting the finishing touches on our brand-new website: BabycapesOnline.com --it’s not quite finished, but should be complete by the end of this week.

Please forward this to anyone and everyone you know, ask them to vote, and help a couple WV moms reach their goal of making Babycapes a household name and help turn us into Godzillionaires!!!!

Vote and vote often! You can vote once a day!

Thanks in advance for your support!

WV moms combat bulky coats with innovative outerwear: Babycapes



No responsible parent would ever knowingly put their child in harm’s way while traveling in a vehicle, but this winter, many parents will do just that merely by dressing their children for cold weather.

Martinsburg, WV, mom, Elizabeth Hostler, was shocked to learn that she was putting her daughter, Andy, at risk every time she put her into her infant seat.

“You want your child to be warm and comfortable, but, most importantly, you want them to be safe,” said Hostler, who also has a seven-year-old son. “Every time I went to put Andy in her car seat during the winter it turned into a battle. She hated being confined to her seat in a heavy coat. When the car warmed up, Andy would just wail because she was so uncomfortable and helpless to do anything about it. What I didn’t realize was that she also was not safe.”

Hostler had read an article that children fastened into car seats over bulky garments could be at risk in a crash as the force of a collision could cause the coat to compress and actually eject the child from the seat.

The non-profit organization Car-Safety.org generally does not recommend a child wear a winter coat while in the car seat, since the car seat harness straps must remain tight on the child’s shoulders regardless of any clothing.

“I thought there had to be a better, safer way to travel with my children,” said Hostler.

With limited sewing skills, Hostler immediately began constructing a garment out of a fleece blanket. The goal was to provide protection from the cold, while keeping Andy comfortable and safe while strapped into her car seat or stroller.

The garment she created was much easier to put on and take off. Putting Andy in her car seat also became much easier, as Hostler could flip the garment to the side, adjust the straps and then drape the garment over the car seat. If Andy became too hot, Hostler could easily lift the garment off. Hostler also realized that Andy was more secure in her car seat since there was no bulky barrier between her and the harness straps.

Every place Hostler went with Andy and her “cape” people commented on the ingenuity of the garment, including Suzi Crowder, mother of three and owner of Suzi Homemaker Custom Embroidery, whose youngest daughter, Carly, is just a few weeks older than Andy. Crowder encouraged Hostler to obtain a patent for the garment. The two joined forces and together made several practical and innovative modifications, including a clever back opening and interior foot pocket, and that is how Babycapes began.

Babycapes are simple to put on or take off, even while holding a squirming child.

From your arms to the car, there is no need to remove Babycapes. In the car, babies can move freely. When the car warms up, Babycapes can be removed or replaced without unstrapping the child.

When you arrive at your destination, easily remove the child from her seat and place in stroller. The front cozy feature works as a bunting to cover up and protect wiggly toes. And Babycapes innovative design is great for babies in front carriers as well.

One size fits newborns to preschoolers. Babycapes are available in a variety of luxurious, machine-washable fabrics to suit all climates.

For more information email sales@BabycapesOnline.com or visit BabycapesOnline.com.